Hadiza MusaKpt/casss/18/33760HND IIAdvertising case studyQuestion:Write an advertising case study for any product of your choice

WHAT IS AN ADVERTISING CASE       STUDY

An advertising case study is a marketing tool that describes how an advertising agency or a media company helps an advertiser meet marketing objectives, overcome problems and achieve successful results. Organizations use case studies as part of the sales process to illustrate their skills, capability and approach, as well as to demonstrate how they work with customers.

What is Case Study
   A case study can be defined as an intensive study about a person, a group of people or a unit, which is aimed to generalize over several units.  A case study has also been described as an intensive, systematic investigation of a single individual, group, community or some other unit in which the researcher examines in.

  Case studies are a marketing staple. Businesses use them to show how their product or service has been implemented successfully by customers. Instead of simply talking about a product, case studies allow businesses to show how their product can be used.

WHAT IS FASHION DESIGN

  Fashion design is a form of art dedicated to the creation of clothing and other lifestyle accessories. 

  Fashion designers must be visionaries and be good at executing their visions from the concept to the final product of the clothing line, using good technical skills in the process for clothing production, fabrics and textiles.  

  Fashion design is a form of art. To work as a designer, you should have an artistic and creative personality. You also have to be good at drawing and able to express your ideas in sketches. You don’t necessarily have to be a great artist, but you must have some special skills for combining colors, tones and shades. You also have to be able to work with fabric and use textiles in a creative and original manner.

  Designers should have good communication skills and be able to express their ideas clearly. But most important, they have to be very original and have fresh, innovative ideas.

 A fashion designer is just like any other professional who is required to have proper skills.  Not everyone can become a great fashion designer, but a fashion designer is one of the more high paying job

Challenges a fashion designer faces:

• Unable to choose target customers: Decide the type of product you want to design and for whom.  Whether it is children, women, or men, you must decide your target audience. develop your strengths in specific areas rather than diversifying yourself in too many product lines and losing your focus.
• Lack of innovation: Why do customers need your product?  Find out what differentiates your product line so you can stand out. Today’s market is flooded with a lot of designs, and consumers are confused what to choose.  Designers must consider attracting loyal repeat customers.  Show strengths in your products that set you apart from your competition.
• Lack of business acumen: Fashion schools do not teach the basics of running a business.  Activities such as sourcing, costing, markups, floor margins, quality quotes from vendors and suppliers, and other important business activities are not taught in schools. 
• poor marketing: You need to be branded where your customers will be, whether it is on social media, magazines, billboards, etc.  Figure out a way to reach your customers.
• Competition on price: You need to be smart enough to read your competitors’ prices and come up with your profitable price range.

  Aims and Objectives of fashion design

• Created designs for clothing and accessories for men, women and children.
• Researched design and color trends and predictions for each season.
• Researched and compared prices and products.
• Designed all graphics for screen-printing and embroidery for clothing and for promotional materials and accessories.
• Reviewed and critiqued samples from manufacturers.

TARGET AUDIENCE
  The target market is composed of men and women, with mid-range incomes. The target customer is very fashion forward and trend conscious, residing in an urban area. They either make dress for themselves or for their children.

     STRENGTH

       Learn your numbers

• Adaptability, embrace change
• Open-mindedness, listen to others and predict business threats
• Being a life-long, constant learner, learn about trends and economics, and
• Entrepreneurial drive